KNOX ECONOMIC FUTURES STUDY
AND KNOX CENTRAL BRAND STRATEGY

Client: City of Knox
Location: Knox, Victoria, Australia
Project timeline: 2010 – 2011
Services provided: Strategic design

As part of the Arup team, Andrew Wisdom worked with Knox City Council (on the fringes of metro-politan Melbourne) to develop a new vision for Knox Central’s future, and establish a separate entity charged with redeveloping the area.

The project team laid the foundations for the client to transform existing (but tired) resources into drivers of suburban development. They identified and captured the potential symbiosis between businesses, education and retail activities before focusing on the built form and infrastructure that supports them.

Through strategic design workshops, a dynamic set of stakeholders were brought together to map out all sources of potential wealth creation, breaking away from traditional development and deci-sion-making processes which only recognise financial value.